About smartNsales

Born from the frustrations of former sales representatives, smartNsales was built to solve what we experienced daily: disconnected systems, lack of transparency, and inefficient processes. We created the platform we wish we'd had, one that digitizes sales and distribution, connects brands with markets, and gives everyone the transparency and control they deserve.

Our Mission

We make distribution seamless and profitable for brands and space owners by transforming everyday locations into powerful, data-driven retail channels.

Meet the Co-founders

smartNsales was built by entrepreneurs at heart with extensive field experience as salespeople. Passionate about redefining how products reach consumers in the physical world, our team combines hands-on commercial know-how with deep expertise in retail technology and growth strategies. We're dedicated to building tools that eliminate complexity, create measurable results, and unlock opportunity helping companies grow smarter, faster, and more profitably.

Jonas Wanner

Co-Founder

Jonas Wanner

Jonas has over seven years of experience building and scaling companies. Throughout his career, he has built and led high-performing sales teams, with a focus on developing efficient sales structures and implementing sustainable growth strategies.

Pirmin Dillier

Co-Founder

Pirmin Dillier

Pirmin was involved in establishing El Tony Mate as one of Switzerland's leading beverage brands, spending 15 years building and managing its sales and operations structures. Over the years, he experienced the challenges of sales firsthand and recognized early on how much more efficient distribution could be if new technology were incorporated into all processes, thereby making sales fit for the future.

Guilherme Simao

Co-Founder

Guilherme Simao

Guilherme previously built GreenTime into a recognized workplace foodtech solution in Switzerland. He then played a key role in establishing El Tony Mate across French- and Italian-speaking Switzerland, while laying the groundwork for European export growth.

What Drives Us

Our core values and vision for the future of distribution

Our Mission

Our Mission

To connect brands with markets through innovative technology, creating a smarter, more efficient way to sell and distribute products.

Innovation First

Innovation First

We leverage modern technology to eliminate inefficiencies in traditional distribution and sales processes.

Two-Sided Solution

Two-Sided Solution

We empower both product owners and space owners, creating a symbiotic ecosystem where everyone wins.

The Future We're Building

We envision a world where every product finds its perfect market, every retail space is optimized to its full potential, and technology handles the complexity while humans focus on growth and innovation.

smartNsales is more than software, it's a movement toward smarter, more sustainable, and more profitable commerce.