Made in Switzerland
Connect everything your commercial organization knows with what is happening in the market. smartNsales turns fragmented data into intelligence that helps FMCG teams grow more, spend better and operate smarter.
Trusted by leading brands
One platform, built for FMCG
From complexity to clarity
Operational workspace
All accounts, agreements, listings and commercial activity in one place.
Plan every activation in one shared commercial calendar.
Track execution in the field and immediately spot gaps.
Keep teams aligned while AI helps prioritize the next action.
Intelligence layer
Combine internal data with external market signals.
Turn commercial data into management-ready reports automatically.
Plan, allocate and track every commercial investment across customers, channels and activations. Understand where your money goes and what delivers a return.
An always-on commercial intelligence that monitors your business, surfaces what matters and helps your team act.
From capability to outcome
Less manual work, faster answers and better commercial decisions across your entire team.
Let smartNsales handle preparation, prioritisation and repetitive commercial work, so your team spends its time on customers instead of admin.
Combine internal performance data with market signals to decide where to invest, and see the reasoning behind every recommendation.
From team updates to C-level reviews and board meeting preparation, turn live commercial data into the right report. Tailored to who you are presenting to, always built on current data.
smartNsales Agent
It knows your customers, products, agreements, activations and market. Ask it anything — or let it surface what matters before you even ask.
Market signals
smartNsales combines your internal commercial knowledge with external data providers and millions of market signals, from retailer prices and promotions to catalogues, assortments, launches and social activity, to surface what matters and recommend where to act.
We connect business intelligence and market signals to help brands grow more, spend better and operate smarter.
We spent 30+ years working with brands and retailers.
We lived the spreadsheets, endless reporting, forgotten agreements, scattered information and last-minute buyer preparation.
So we built the platform we wished we'd had.
Only my predecessor knows which terms we granted this customer last year.
Head of Sales
For a single buyer meeting I open Excel, SAP, Teams, email and WhatsApp, and hope I forgot nothing.
Key Account Manager
I walk into annual negotiations with gut feeling while the buyer shows up with numbers.
Key Account Manager
Every season we start from scratch, nobody remembers exactly whether a mechanic worked last year.
Trade Marketing Manager
We pay for hundreds of secondary placements, but we never see whether they are actually in store.
Trade Marketing Manager
Nobody can tell me which channel really delivers margin after all conditions.
Controlling & Finance
FMCG brand revenue example
CHF 20M
Annual revenue
Commercial & trade investment managed
CHF 2–3M
Typically 10–15% of revenue invested in trade, promotions and commercial activities
Potentially inefficient spend
CHF 150K+
Can underperform or deliver limited ROI due to lack of visibility and coordination
Value of a 5% improvement
CHF 125K+
A 5% improvement on CHF 2.5M of trade spend can have a significant EBITDA impact
From data to real impact
smartNsales gives FMCG commercial teams the visibility and intelligence to improve how millions in revenue and trade investment are managed, while removing hours of manual work.
See what this could mean
for your business in 2 minutes.
Illustrative example based on industry benchmarks. The figures above are a worked scenario, not smartNsales customer results. Actual outcomes depend on your category, channels, trade-spend structure and company performance.
Questions & Answers
Everything you need to know about smartNsales, onboarding and how it fits into your existing commercial setup.
smartNsales powers AI-driven commercial operations for FMCG brands. It brings key account management, activations, trade investment, execution and market signals into one connected commercial platform, with AI helping teams prepare, analyze and act on their commercial data.
No. smartNsales is built specifically around FMCG commercial workflows. It can work alongside your existing CRM and ERP while adding the account planning, activation, execution and intelligence capabilities commercial teams often manage across spreadsheets and disconnected tools.
No. smartNsales is designed to work with your existing commercial ecosystem rather than forcing you to replace it. Data from existing systems and files can be connected and made useful inside one commercial platform.
Yes. Existing activation plans, account information, agreements and other commercial files can be brought into smartNsales, reducing the need to rebuild your processes from scratch.
Ask smartNsales uses the commercial knowledge available in your workspace to help prepare meetings, surface relevant information, structure follow-ups, identify opportunities and generate recommendations.
smartNsales combines your internal commercial context with external data sources and market signals such as retailer prices, price changes, promotions, catalogues, assortments, new listings, product launches, social media activity, availability and third-party market data to identify developments relevant to your business.
smartNsales is built for FMCG commercial teams, including Key Account Managers, Heads of Sales, Trade Marketing teams and others involved in planning, negotiating, investing and executing with retailers.
You do not rebuild your commercial operation to use smartNsales. We start from the data and tools you already have: existing Excel files, agreements, activation plans and other commercial documents can be imported, and where applicable smartNsales connects to the systems you already treat as your sources of truth. AI structures and organises what comes in, and your team validates it before it enters the workspace, so you stay in control of what is kept. The aim is for you to have your platform ready under 10 minutes.
Commercial data security is a core requirement of the platform. smartNsales is designed with enterprise-grade access controls, secure data handling and modern cloud infrastructure.
Pricing depends on your team, selected capabilities and implementation scope. We typically build the business case with you first so the expected value and investment are clear before moving forward.
Still have questions?
See how smartNsales could fit your commercial organization.