Made in Switzerland

The #1 FMCG Brand Platform · Made in Switzerland

One AI-powered workspace for FMCG commercial teams.

Manage key accounts, trade budgets, promotions, in-store activations, execution and much more. All in one place.

Trusted by brands across DACH

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One Platform, Built for FMCG

Everything your commercial team needs, in one place

Manage key accounts, run activations, control your stores, and track every CHF of trade spend. No tool-switching.

KAM Workspace

One smart place for key account managers to manage all their retail accounts, replacing scattered tools — meetings, agreements, listings, activation, and execution in a single view.

Trade Budget & Channel Profitability

Plan, allocate, and track every CHF of trade spend across retailers, channels, and campaigns. Know your ROI before you commit.

90%

75%

100%

60%

Execution Monitor & Store Controlling

Track activation compliance across your entire network. Photo proof, compliance scores, and field data.

Shop-in-Shop

Manage branded assets across your network: agreements, setup tracking, logistics and photo proof of every asset.

Marketplace

Gain distribution and visibility through the Marketplace. Connect with sales and advertising spaces on the independent universe without sending reps on site.

Market Intelligence

Live visibility into your category, competitors, and retail trends. Not last quarter's report.

AI agent

Ask anything about your accounts, promotions, or meetings and get an instant answer, from the office or on the field.

Who We Are

Built by FMCG operators.

With more than 30 years of combined experience in the Swiss FMCG industry.

We experienced the same frustrations every day, and eventually decided to build the platform we always wished existed.

We invest millions in trade marketing.
We still don’t know what actually happened.

Preparing for one buyer meeting means opening Excel, SAP, Teams, emails and WhatsApp.

We paid for hundreds of displays.
Where’s the proof?

80% execution has somehow become acceptable.

Retailers often know more about our execution than we do.

By the time we discover a campaign failed, it’s already too late.

Annual Meeting Management

50%

time saved on meeting preparation and follow-up

Collaboration

80%

fewer oversights and misunderstandings in teamwork

Project Transparency

100%

clarity on all your activations

Administrative Efficiency

30%

less administrative workload for your team

Work Smarter, Not Harder

With smartNsales, dedicate your
time to the essentials

smartNsales centralizes your key account management, automates procedures, and streamlines low-value administrative tasks. smartNsales enables teams to focus on strategic priorities and collaborate more effectively.

Choose the plan that fits
your ambition.

smartNsales adapts to your team size, your workflows, and your growth stage.

Starter

For brands with a small commercial team but with big ambitions.

Up to 2 KAM users
AI-assisted drafting
Activation planner
KAM workspace
Product catalogue
Trade budget
Email support
CSV and manual import

Swiss Quality and Security
at the Core

smartNsales is proudly created in Switzerland, adhering to the highest standards of data protection and privacy, including GDPR and LPD compliance. Our SaaS solution operates on a highly secure cloud infrastructure, with all data hosted exclusively in Zurich, ensuring European data sovereignty and an unmatched level of trust.

ISO 27001 and SOC 2 Type II certifications are currently underway.

GDPR

nFADP

Health Data Hosting

ISO 27001 · soon

SOC 2 · soon

One AI-powered workspace for FMCG commercial teams.

Everything your commercial team needs, in one place

Built by FMCG operators.

With smartNsales, dedicate yourtime to the essentials

Choose the plan that fitsyour ambition.

Swiss Quality and Securityat the Core

With smartNsales, dedicate your
time to the essentials

Choose the plan that fits
your ambition.

Swiss Quality and Security
at the Core